Digital River enters into agreement to divest Blue Hornet
NEW YORK — October 8, 2015 – Digital River, Inc., a portfolio company of Siris Capital Group, LLC, has entered into an agreement to divest Blue Hornet, its email marketing products division, to Marlin Equity Partners.
Financial terms of the transaction were not disclosed.
About Digital River
Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s multi-tenant, SaaS commerce, payments and marketing services to manage and grow their online businesses. In 2013, Digital River processed more than $30 billion in online transactions, connecting B2B and B2C digital products and cloud service companies as well as branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world. Digital River is headquartered in Minnetonka, MN, with offices across the U.S., Asia, Europe and South America.
More than 2,200 clients use Blue Hornet as their email marketing company, utilizing the company’s flexible cloud-based platform to maximize email marketing performance. Blue Hornet was acquired by Digital River in 2004. Blue Hornet is headquartered in San Diego, CA.
About Siris Capital Group
Siris Capital is a leading private equity firm focused on making control investments in data, telecommunications, technology and technology-enabled business service companies in North America. Integral to Siris’ investment approach is its partnership with exceptional senior operating executives, or Executive Partners, who work exclusively with Siris to identify, validate and operate investment opportunities. Their significant involvement allows Siris to partner with management to add value both operationally and strategically.